Websites that Work for You
The evolution of web design tools makes it possible for the average person to design a website today. But if you want a website that helps your business grow, it must also be designed to compete online, to attract visitors and generate enquiries. A simple “build it and they will come” approach no longer works in today’s competitive online environment.

At Spotlight Web Design, we build WordPress websites that focus on the three blocks of web design necessary to enable business growth
- SHOWCASING your business
- Attracting VISITORS and
- Generating ENQUIRIES
Showcasing your business
Businesses typically us a website to provide information to prospective customers about the business, location, hours, products/services, people, experience etc.
But it’s important not to overwhelm people with information or technical jargon that might confuse them, creating uncertainty that leads to inaction. The website must also meet the needs of website visitors or they are will leave site go elsewhere.
We help you create that balance between communicating what you want to show and meeting the expectations of visitors, so they are more likely to contact your business.
Attracting Visitors
It doesn’t matter how good a website looks, it’s of little value if few people visit it. Attracting visitors is important, but attracting the right visitors, looking to buy the types of products/services you offer, is what makes the website really valuable.
The first stage of our design process does not involve design. First we listen and learn about our clients business and their ideal customers.
We research our clients market online, identifying the important keywords shoppers are using to search for your products/services, so we can include them in our design to attract more ideal customers to your website.

Generating Enquiries
Although shoppers may visit your website, they may not become a customer. Converting visitors to customers depends on numerous factors such as quality of information provided, ease of navigation and guidance to take action.
Some of the factors we focus on to encourage more enquiries from website visitors are;
- ensuring content is relevant, providing clear answers to their queries
- making it easy for visitors to contact your business from any part of the site
- creating sales-focused information that describes benefits and points of difference so they buy from you
- including contact forms that enable visitors to submit email enquiries
Design Process

We begin by learning about your business and and sharing findings from our research so you have a clearer understanding about competing in your market online.
This phase takes time but it is important that you understand how your business can compete online and that we build a website aligned with your goals.
Then we begin the design of your website.
PLAN
LISTEN
We begin by learning about You, Your Business, Your Goals, Your Customers and Your Competitors.
RESEARCH
We analyse
- your online presence
- competitors presence
- search terms used for your products/services
PLAN
We review our research findings with you and suggest a website strategy. When the strategy is agreed and finalised, we provide a proposal and plan to develop your website.
DESIGN
DESIGN
We design a good-looking website that is easy to use on a mobile phone or desktop computer.
BUILD
Our designs help
- search engines understand your site so they rank higher
- attract ideal customers by including keywords relevant to your products/services
- establish trust and credibility to generate more enquiries
REVIEW
We review our design with you, explain our reasoning and gather feedback to refine the design.
LAUNCH
REFINE
We modify the initial design, making changes based on your feedback.
APPROVE
We present the revised web design to make sure it meets your needs and you are happy for it to go live.
LAUNCH
Once the design is approved, we launch it by making it available online and notifying search engines that it is available for them to analyse.
SUPPORT
MANAGE
Once live, we take care of site maintenance, including hosting, software updates, backups, security etc, so you can focus on your business.
SUPPORT
If you want to update content directly, we will show you how to add fresh content, or we can do that for you too.
ONGOING SEO
If you want to expand your site over time, we can provide different options to add more relevant content so you gradually become an authority in your niche.
REPORT
We provide reports that keep you informed about site performance, visitors to your site and recommendations for improving results in the future.
For an obligation-free chat, call John, alternatively find out about our stress-free Website Packages.